One of the key things about Social technology in the enterprise is that it has become how the majority of customers, partners, suppliers and the workforce think software should work. It’s not just that when you have a discussion on the equivalent of a Facebook “wall” you get much less e-mail, especially reply-all e-mail, and much less wasted time. Social technologies allow teams to self-organize, encourage collaboration and cooperation within the organization and beyond its boundaries and, in so doing, create a form of productivity and leverage previously unseen. In this way Social technologies provide the functional catalyst that I-SMAC uses to transform data, analysis, transactions and control.
As this recent analysis from McKinsey shows there are myriad ways in which Social technologies can be used to advance enterprise interests. Many of the advantages are found in collaboration and integration across the organization. Increasingly, Social technologies are central to the re-thinking of functions and processes: what they do and how effectively and efficiently they’re performed.
Return on Intelligence has found that the Internet of Everything is producing volumes and varieties of data beyond the predictions of most planners. Sophisticated analytic capabilities have been and are being used to make sense of that data and organize it to transformative purpose. The greatest impact from Social technologies comes when married with Mobile deployments, via the cloud, to extend the reach and influence of the enterprise. They are the vehicle for deploying the insights that are now available and empowering the enterprise to use them.
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